Quality Standards Program
Establishing our Industry's Best Practices
Objective
To help the consumer have a good experience so they continue to feed wild birds.
History
WBFI Standards play a crucial role in establishing consumer trust and supporting the growth of the second-largest hobby in the U.S.—wild bird feeding.
In 1994, WBFI adopted its Arbitration Rules and Guidelines, modeled after those of the National Grain & Feed Association (NGFA). These procedures have been available to WBFI members ever since, providing a structured approach to resolving contract disputes without setting trade rules.
Recognizing the need for industry standards in seed and feeder products, the WBFI Board of Directors initiated discussions in Spring 2001. A volunteer committee, composed of Board members and WBFI members, committed to developing these standards, aiming for completion within five to seven years.
The Standards document sets out the guidelines, resources, and references for WBFI member companies and other industry affiliates to adhere to WBFI Quality Standards—an objective, cost-effective solution to ensure quality within the industry.
How can you help?
As a member of the industry, your business will be impacted by WBFI Standards in the future. Those companies that adhere to industry standards generally see an increase in business as consumer recognition of the standards increases because consumers want to know the quality of a product they are buying.
More definitions are in development now, and these, too, will be submitted to the industry for consideration prior to adoption by the WBFI.
