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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Engage with Bird Feeding Industry Leaders
The Wild Bird Feeding Institute (WBFI) Annual Meeting includes educational sessions, networking opportunities, and activities to interact with leaders across the bird feeding industry. Conversations will touch on utilizing AI in the industry, commodity and market outlook, research updates and more.
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WBFI Takes the Stage at the 2026 WBU Expo
WBFI Takes the Stage at the 2026 WBU Expo This June, the Wild Bird Feeding Institute had the opportunity to attend the Wild Birds Unlimited Expo, and what an incredible few days it was! Our Executive Director Emma was joined WBU Chief Naturalist Brian Cunningham on stage to share an update on the work…
Why You Should Keep Feeders Up: A Response to the Anti-Bird Feeding Narrative
Why You Should Keep Feeders Up: A Response to the Anti-Bird Feeding Narrative The science is more nuanced than critics want you to believe – and the birds may thank you for it. Certain headlines thrive on making well-meaning people feel like everything they’re doing is wrong. The latest target? Backyard bird feeders – and…
WBFI 2026 Feeder Bird Of The Year: Northern Flicker
2026 Feeder Bird of the Year: Northern Flicker The 2026 Feeder Bird of the Year determined the most popular backyard bird of the year through comment votes via Facebook, Instagram, and LinkedIn! The bird with the most votes that is now crowned the 2026 Feeder Bird of the Year is the Northern Flicker! The Northern…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
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Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â