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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
![white-breasted nuthatch Courtney Celley USFWS[88]](https://growthzonecmsprodeastus.azureedge.net/sites/1750/2024/12/white-breasted-nuthatch-Courtney-Celley-USFWS88.jpg "white-breasted nuthatch Courtney Celley USFWS[88]")
Experience the Benefits of Bird Feeding with Project Wild Bird
The Wild Bird Feeding Institute (WBFI) encourages individuals and families to enjoy the rewarding hobby of bird feeding and the positive impact it has on well-being.
Project Wild Bird empowers people to enjoy the bird feeding hobby while discovering its positive impact on well-being. Watching birds can reduce stress, ease anxiety, and boost mood - offering a simple, natural way to reconnect with nature in our busy, tech-driven world.
Join the Project Wild Bird Community
Project Wild Bird brings everything you want to know about bird feeding direct to your inbox. Get tips on attracting birds, seasonal ideas for your backyard or balcony, guidance on bird feed types, best practices and so much more!
Top 10 Feed Storage Questions Birders Need to Know
1. Why is proper bird seed storage so important? Proper bird seed storage preserves freshness, nutritional value, and ensures birds will eat your seed. Seeds that are exposed to moisture, heat, bugs, or pests can spoil, grow mold, or become contaminated. Fresh seed is more attractive to birds and ensures feeding efforts provide the intended benefit, rather than…
Celebrating the Newly Elected WBFI Board Members & Research Foundation Trustees
At the Wild Bird Feeding Institute’s Annual Meeting in San Antonio, Texas, held in November 2025, members and industry partners gathered to celebrate progress, share insights, and chart the future of the backyard wild bird feeding industry. As part of the meeting, WBFI members confirmed the WBFI Board of Directors and Executive Committee. These leaders represent…
WBFI Ask Your Target Market 2025 Research
WBFI State of Bird Feeding Report 2025 The Wild Bird Feeding Institute and the charitable WBFI Research Foundation are excited to publish the findings of our new report that shows insights into the growth of the wild bird feeding industry in partnership with Ask Your Target Market (AYTM).  The report shows key insights so…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â