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Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Hot Tips for Cool Birds: Caring for Feathered Friends in the Summer Heat
Hot Tips for Cool Birds: Caring for Feathered Friends During the Summer Heat Extreme weather events like heat waves emphasize the urgent nature of the climate crisis. Recent heat waves have shattered records worldwide, and summers are predicted to become even more sweltering. Our feathered friends are particularly vulnerable to this hazardous trend and are…
Introducing WBFI Member Awards: Celebrating Excellence in Birding
Introducing WBFI Member Awards: Celebrating Excellence in Birding Attention bird lovers! WBFI is thrilled to announce the launch of an exciting initiative – the Inaugural Member Awards Program. This program aims to honor exceptional contributions to the world of wild bird feeding, highlighting remarkable individuals, products, and retailers that help make our avian hobby thrive. …
WBFI Soars High in Top 10 Canadian Bird Blogs List
WBFI Soars High in Top 10 Canadian Bird Blogs List The birding community in Canada has something to chirp about! WBFI has been recognized as one of the top 25 Canadian Bird Blogs, ranking at number 10 on the list. Compiled by Feedspot, this comprehensive ranking is a result of a rigorous assessment based on…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â