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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
The Harmony of Bird Feeding: Benefits for Birds and Humans
The Harmony of Bird Feeding: Benefits for Birds and Humans Ashley Dayer, an associate professor in the Department of Fish and Wildlife Conservation at Virginia Tech, is the lead author of a recent article published in People and Nature. This article emphasizes the benefits of bird feeding not only to birds but also to humans,…
Join the Audubon Christmas Bird Count!
Join the Audubon Christmas Bird Count! As winter blankets the landscape, the WBFI invites you to embark on an exciting journey into the world of avian conservation. It’s that time of the year again – the Audubon Christmas Bird Count – a cherished tradition that unites tens of thousands of volunteers across the Americas in…
AOS Announces Transformative Changes to English Bird Names
AOS Announces Transformative Changes to English Bird Names In a landmark announcement, the American Ornithological Society (AOS) has declared a paradigm shift in the nomenclature of English bird names. The move, driven by a commitment to inclusivity and a desire to engage a broader audience in bird conservation, will involve renaming 70-80 bird species primarily…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
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Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â