Find a
Retailer
Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
5 Ways to Celebrate National Bird Day
5 Ways to Celebrate National Bird Day National Bird Day, celebrated each year on January 5th, is the opportune moment to reflect on the wonders of our feathered friends and acknowledge the challenges they face in our rapidly changing world. Â From the vibrant cardinals in your backyard to the pigeons gracefully navigating city parks,…
Happy New Year – A Letter from the WBFI Research Foundation President
Happy New Year – A Letter from the WBFI Research Foundation President WBFI Community, As we step into the promising days of 2024, I extend my heartfelt gratitude to each of you for entrusting me with the role of President of the WBFI Research Foundation (RF). It has been an incredible journey serving in this…
The Harmony of Bird Feeding: Benefits for Birds and Humans
The Harmony of Bird Feeding: Benefits for Birds and Humans Ashley Dayer, an associate professor in the Department of Fish and Wildlife Conservation at Virginia Tech, is the lead author of a recent article published in People and Nature. This article emphasizes the benefits of bird feeding not only to birds but also to humans,…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â