Find a
Retailer
Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!
This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
World Migratory Bird Day 2024
World Migratory Bird Day 2024 Welcome to World Migratory Bird Day 2024! This year’s theme is “Protect Insects, Protect Birds.” Why Are Insects So Important? Insects are the unsung heroes of the ecosystem. They provide an essential food source for migratory birds, who rely on them to fuel their long journeys. In fact, many bird…
The Cicada Spectacle: A Feast for Feeder Birds
The Cicada Spectacle: A Feast for Feeder Birds During the arrival of billions of cicadas in a rare double-brood event across the U.S., a hidden spectacle unfolds for bird enthusiasts and nature lovers alike. As these insects emerge from their underground slumber, they not only amaze with their deafening mating rituals but also provide a…
2024 Feeder Bird of the Year – Northern Cardinal
2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year! Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â