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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
February, 2022 Bird Flu Update By Jenna McCullough, WBFI Partnered Researcher February 18, 2022 Recently, there are reports of an outbreak of a Highly Pathogenic Avian Influenza virus [HPAI A(H5N1)] in commercial poultry and backyard flocks following its identification in wild birds earlier this year. The threat to the general public is considered to…
Why Bird Feeding is Important
Putting up a bird feeder is beautiful way to connect with the earth and see the delicacy of nature from the comfort of your home, but did you know the many other benefits as well? By simply putting up a feeder by your home, you can help with local sustainability efforts, improve bird health and populations, better your mental health, and help support local businesses. ​ Sustainability and Conservation …
The Art of Attracting Birds to Your Yard
No one becomes a great painter overnight.  Time, research, and care are all necessary for any work of art, and the same goes for attracting birds to your yard, which is why the Wild Bird Feeding Institute (WBFI) is here to help. With these few tips, you will not only be contributing to the wellbeing of our feathered friends but also turning your yard into a masterpiece! ​…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â