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Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!
This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Welcome New Members
Welcome 2022 WBFI New Members! Click the company name to view their website and learn more about members who have joined since start of 2022. Jinhua Hongwei Industry & Trade Co Ltd Agra Marketing Group The Bird House RBL Group PRADCO Outdoor Brands INSPIRCO PACKAGING Essex Hybrid Seed Co.Ltd Bird Buddy, Inc. BW Flexible Systems…
Threat of Supply Chain Interruption Due to Rail Strike
Threat of Supply Chain Interruption Due to Potential Freight Rail Strike Supply Chain Interruption Threat Due to Freight Rail Strike U.S. Government officials are currently working to avoid freight railroad workers going on strike this Friday, September 16th, due to the failure of rail companies and unions to reach an agreement. About 125,000 workers could…
Polarized Light for Improved Bird Feeding
Polarized Light for Better Bird Feeding The Wild Bird Feeding Institute is pleased to announce the results of a groundbreaking new study with Dr. Bruce Robertson at Bard College on bird vision. The WBFI Research Foundation supported a pilot study determining that birds are actively using polarized light to locate food sources, and that polarized…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
