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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Make Your Yard a Winter Destination with Suet Cakes
Make Your Yard a Winter Destination with Suet Cakes In a recent interview with Tamara Browning at Radiant Life magazine, our very own Executive Director, Emma Bennett, provided some insight on how to keep your feathered friends happy this winter with suet cakes. “It is not necessarily required to feed birds suet for their survival,…
State of the Birds 2022
The State of the Birds 2022 The Cornell Lab of Ornithology’s State of the Birds has been released and reveals widespread losses of birds in all habitats. However, we can reverse this trend with new efforts in conservation that benefit not only birds but also wildlife and people everywhere.  “The trends for our nation’s birds…
No Sign of Bird Products Cooling Down
No Sign of Bird Products Cooling Down The pandemic forced people everywhere to spend tremendous amounts of time confined to their homes, and with that came a huge surge in backyard hobbies. Birding is one of the top-growing hobbies in the US, according to Pet Business. “Wild Bird feeding is a top 10 hobby and…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â