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Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!
This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
2023 Feeder Bird of the Year
2023 Feeder Bird of the Year The 2023 Feeder Bird of the Year voting has come to a close, and the people have decided. Scroll to see the champion. View each round on our socials! Facebook Instagram Twitter TikTok
Valentine’s Day Flutter Finder
Valentine’s Day Flutter Finder Birds can have a very difficult time surviving harsh weather conditions. That’s why every February, at the height of the winter, we celebrate National Bird Feeding Month. This Valentine’s day, swipe through the gallery below to find your perfect match at a feeder near you with WBFI & member partner My…
February 17-20, 2023: Backyard Bird Count
Everything You Need for the Backyard Bird Count – February 17-20, 2023 Are you passionate about birds and birdwatching, or are you just looking for a fun, family-friendly way to get outside during the winter months? Then the Great Backyard Bird Count (GBBC) is for you! The Cornell Lab of Ornithology, Birds Canada, and the…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
