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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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Discover new benefits with WBFI Membership!

bullock's oriole on suet feeder-large

With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

Wild Bird Products Market Overview and Future 

By growthzone | June 17, 2023

Wild Bird Products Market Overview and Future The global wild bird products market and awareness for wild birds continues to grow! In 2021, the global wild bird products market was valued at USD 5.02 billion and is expected to reach USD 6.42 billion by 2028, at a compound annual growth rate of 3.58%. As the…

WBFI Member Spotlight – Mike Wulf

By growthzone | May 11, 2023

WBFI Member Spolight – Mike Wulf D&D Commodities has been making wild bird food for 26 years and has been a member of the Wild Bird Feeding Institute since the early years. Former WBFI president, and board and committee member, Mike Wulf, was with D&D Commodities and WBFI for 21 years.  Mike stated, “For many…

World Migratory Bird Day 2023

By growthzone | May 6, 2023

World Migratory Bird Day 2023 Mark your calendars! The dates for World Migratory Bird Day 2023 are May 13th in Canada and the US, and October 14th in Mexico, Central and South America, and the Caribbean. World Migratory Bird Day is a global campaign dedicated to increasing awareness and cooperation among countries in order to ensure the conservation of…

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

GET STARTED HERE WITH FEEDING RESOURCES:

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The only central network of organizations supporting the Wild Bird Feeding Industry.

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Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

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