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WBFI: Growing the wild bird feeding hobby

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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.

 

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WBFI Resources

Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.

 

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WBFI_FeederBirdoftheYear_Bracket

Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!

This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.

By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!

Member Spotlight – Ryan Zantingh

By growthzone | August 30, 2023

WBFI Member Spotlight – Ryan Zantingh   Meet Ryan Zantingh, Armstrong Milling’s Supply Chain Manager, a dedicated member of the Wild Bird Feeding Institute, and a WBFI board member.  Armstrong in the early years grew by servicing the farm and pet retail industry, making very custom mixes to service their customers with unique products.  In…

Hot Tips for Cool Birds: Caring for Feathered Friends in the Summer Heat

By growthzone | August 21, 2023

Hot Tips for Cool Birds: Caring for Feathered Friends During the Summer Heat Extreme weather events like heat waves emphasize the urgent nature of the climate crisis. Recent heat waves have shattered records worldwide, and summers are predicted to become even more sweltering. Our feathered friends are particularly vulnerable to this hazardous trend and are…

Introducing WBFI Member Awards: Celebrating Excellence in Birding

By growthzone | August 17, 2023

Introducing WBFI Member Awards: Celebrating Excellence in Birding Attention bird lovers! WBFI is thrilled to announce the launch of an exciting initiative – the Inaugural Member Awards Program. This program aims to honor exceptional contributions to the world of wild bird feeding, highlighting remarkable individuals, products, and retailers that help make our avian hobby thrive. …

#FEEDSMART

Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:

Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.

WBFI MEMBER INFO.

FEED THE BIRDS. REAP THE BENEFITS.

The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.

This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.

 

GET STARTED HERE WITH FEEDING RESOURCES:

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The only central network of organizations supporting the Wild Bird Feeding Industry.

Join the Flock!

Mission: Growing the wild bird feeding hobby.

WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue. 

Join Today!