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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Welcome to Feathered Feud Showdown, where we find out which bird species will take home the title of the most popular backyard bird of the year! It’s a fun, interactive game where YOU get to vote for your favorite birds from four unique families. The bird with the most votes will win, and we’ll crown it as Feeder Bird of the Year!
This game is being played across Facebook, Instagram, and LinkedIn! Make sure to follow us on all these platforms to catch every round and vote for your favorite bird.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Event Recap: Goldcrest Distributing 2023 Wild Bird Expo
Event Recap: Goldcrest Distributing 2023 Wild Bird Expo The Wild Bird Feeding Institute (WBFI) took flight to Mexico, MO for an unforgettable experience at Goldcrest Distributing‘s Wild Bird Expo from October 10-12, 2023. As the event’s tagline promised, “We guarantee you’ll benefit from coming, as we’re dedicated to helping you be more successful!” The event…
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding
2023 Winter Finch Forecast: Understanding Finch Movements and Bird Feeding Every year, the wild bird feeding industry looks forward to the Finch Research Network (FiRN) Winter Finch Forecast to project finch movement, and therefore, where a boost in seed sales and products may take place. The Winter Finch Forecast for 2023-2024 presents a dynamic picture…
Transitioning Bird Care from Summer to Fall
Transitioning Bird Care from Summer to Fall During the warm summer months, birds have access to a wide variety of insects, fruits, and nectar-rich flowers. This abundance of food helps them raise their young and store energy for migration or the coming winter. As fall approaches, food sources dwindle, prompting birds to adjust their diets…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
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Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â