Find a
Retailer
Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Engage with Bird Feeding Industry Leaders
The Wild Bird Feeding Institute (WBFI) Annual Meeting includes educational sessions, networking opportunities, and activities to interact with leaders across the bird feeding industry. Conversations will touch on utilizing AI in the industry, commodity and market outlook, research updates and more.
Stay at the Hilton Caribe!
2024 Feeder Bird of the Year – Northern Cardinal
2024 Feeder Bird of the Year – Northern Cardinal After an exhilarating season of fierce competition, the Northern Cardinal has emerged as our 2024 WBFI Feeder Bird of the Year! Known for its brilliant red plumage and captivating melodies, the Northern Cardinal holds a special place in the hearts of bird enthusiasts across the eastern…
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024Â
Why Retailers Should Flock to Bird Feeding – Insights from NHS 2024 The WBFI journeyed to Las Vegas for the National Hardware Show 2024, eager to connect with professionals in the outdoor hobby industry and unveil the latest innovations in bird feeding. Teaming up with Cascade Wild Bird Feeders, we collaborated to raise awareness of…
Join the Movement: Project FeederWatch and Inclusive Birding
Join the Movement: Project FeederWatch and Inclusive Birding At the Wild Bird Feeding Institute, we’re passionate about birding and fostering an inclusive environment for all bird enthusiasts. That’s why we’re thrilled to share information about Project FeederWatch, an initiative by the Cornell Lab of Ornithology and Birds Canada, sponsored by Wild Birds Unlimited, aimed at…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â