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Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Birding’s Economic Impact: A Vital Connection to Nature
Birding’s Economic Impact: A Vital Connection to Nature The latest report from the U.S. Fish and Wildlife Service highlights the significant role birding plays in both the economy and our connection to nature. Economic Contributions of Birding 96 million Americans are engaged in birdwatching. Birders spend an impressive $107.6 billion annually on birding-related activities, including…
Celebrating 40 Years at WBFI 2024 Annual Meeting
Celebrating 40 years at WBFI 2024 Annual Meeting View 2024 Photos Here! Photo credit: RL Martin. The Wild Bird Feeding Institute (WBFI) successfully hosted its 2024 Annual Meeting from November 12-14 in Charleston, South Carolina, at the Hyatt Place/Hyatt House in the Historic District. This event marked the 40th anniversary of the WBFI, bringing together…
2024 Avian Flu – November UpdateÂ
2024 Avian Flu – November Update The Wild Bird Feeding Institute (WBFI) continues to closely monitor the spread of Highly Pathogenic Avian Influenza (HPAI) across North America. As of November 2024, outbreaks have been reported in poultry and even dairy cows in the U.S., with agencies working to minimize the risk of transmission to workers…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â