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Shop local to find all you need to make your home a sanctuary for birds. Enter your zip and we’ll show you WBFI member products and retailers closest to you!
Member Details
Join the Flock! WBFI is the only trade association that represents businesses that are in the wild bird feeding industry. Learn the ways membership can benefit you.
WBFI Resources
Explore the most current resources from the WBFI on best feeding practices, consumer research, videos, and more! Join as a member to unlock access to all materials.
Discover new benefits with WBFI Membership!
With our new membership cycle taking flight on July 1st, it's the perfect time to join the flock and enjoy our exciting new benefits! Members enjoy enhanced visibility through WBFI "Find a Retailer" map and PROJECT WILDBIRD® website map, amplifying product discoverability. Access our Photo Perch for seamless storage and sharing of bird media, elevating your marketing strategies. And utilize our newest benefit: our Holiday Gift Guide to optimize seasonal promotions and boost sales.
By joining the WBFI, you can grow your business and contribute to a broader cause. CLICK HERE to become a member today!
Announcing 2024 WBFI Member Awards WinnersÂ
Announcing 2024 WBFI Member Awards Winners The WBFI Member Awards Program was created to recognize and celebrate outstanding contributions to the wild bird feeding community, highlighting remarkable companies, innovative products, and dedicated retailers. Click here to learn more about the 2023 winners.  This year, we opened up the selection process to our passionate birding community!…
Elevating Industry Standards Together
Elevating Industry Standards Together At the WBFI, we take pride in fostering the growth of the wild bird feeding hobby and connecting people to nature. A cornerstone of this mission is our Quality Standards Program (QSP), which establishes the best practices for seed and feeder products. These standards are designed to protect both consumers and…
2024 WBFI Member Awards: Celebrating 40 Years of Dedication
2024 WBFI Member Awards: Celebrating 40 Years of Dedication WBFI is thrilled to kickoff the 2024 WBFI Member Awards Program! This year, we’re not only recognizing outstanding contributions to wild bird feeding but also celebrating our members who have been with us for over four decades as we celebrate our 40th anniversary. Our awards program…
#FEEDSMART
Wild Bird Feeding Institute has created resources to promote proper feeding practices for bird-feeding hobbyists and members. Learn about how you can promote smart practices such as properly cleaning your feeders to help prevent the spread of disease:
Members of WBFI have access to an exclusive info hub of resources including the latest research on best feeding practices and additional assets that can be customized for your business.
FEED THE BIRDS. REAP THE BENEFITS.
The Wild Bird Feeding Institute’s (WBFI) marketing campaign, #FeedTheBirds is an ongoing marketing initiative to highlight the benefits of the birds feeding hobby.
This campaign focuses on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With technology becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
GET STARTED HERE WITH FEEDING RESOURCES:
The only central network of organizations supporting the Wild Bird Feeding Industry.
Join the Flock!
Mission: Growing the wild bird feeding hobby.
WBFI advances this mission and seeks to connect people with nature by serving members and birders internationally through education, awareness, and conservation partnerships. Our network of committed members, the quality standards we uphold, our expertise, and positive relationships with key organizations drive our success. We are sustainable through membership dues, charitable donations, and programming revenue.Â