Beyond the excitement of the convention and the accolades, there are many compelling reasons why retailers should contemplate expanding their product offerings to include wild bird feeding supplies:

• Play a Vital Role in Wildlife Conservation: With alarming declines in bird populations, bird feeding emerges as a critical tool in wildlife conservation efforts. By providing essential sustenance, retailers can contribute to the well-being and survival of bird species. 
• Enhanced Mental Health: Bird feeding isn't just about nature; it's good for your mental health too. Research by the American Psychiatric Institute indicates that bird watching or feeding can lead to positive mental health changes in about 70% of individuals. By offering bird feeding supplies, you not only provide therapeutic value to your customers but also the chance for you to experience these benefits firsthand. 
• Community and Connection: Backyard bird feeding, the second-largest outdoor hobby in the United States, fosters a sense of community and connection among enthusiasts of all ages. By offering bird supplies at your store, you can attract families and children, expanding your customer base while strengthening ties within your community.