Wild Bird Feeding Industry
Retailer Resources
Welcome! WBFI wants to help retailers keep in touch with what's happening in the industry, so we've set up this page with information and other resources to help retailers stay in touch. Like our Facebook page. Connect with us on Linked In. And visit this page often! 

WEbcast: Feeding Wild Birds in America

Looking for some new video to run in your store? How about a video to promote to your customers? Check out this webcast with co-authors Paul Baicich and Margaret Barker done in May 2016 at the Library of Congress. The video is 57 minutes long. Don't have the book yet? Better get it today from Texas A&M University Press.

2016 State of north american birds

​New report issued by a combined effort of the governments of the US, Canada and Mexico presents an update on our wild birds and their status. There are two websites for you to review:
The report evaluates the conservation status of all native North American bird species across all major habitats—nine key ecosystems. It is based on the first-ever conservation vulnerability assessment for all 1,154 native bird species that occur in Canada, the continental U.S., and Mexico, and reflects a collaboration between experts from all three countries. The overall conservation status of each species takes into account its population trend, population size, extent of breeding and nonbreeding ranges, and severity of threats to populations. 

manuscript: Bird-feeding impact on health of wild birds

Dr. David Horn, Millikin University, has done extensive research on wild bird feeding. In his most recent study, partially funded by the WBFI Research Foundation, David investigated the impact that bird-feeding has on wild birds from a scientific perspective. This research has now been published in a new manuscript available for you to download at this link.

national bird feeding month artwork

By Congressional decree, February of each year is National Bird Feeding Month. This is an excellent opportunity for you to promote your business to your customers. In order to help you, here is a free poster you can download and use. The logo is below, and you can click "save as" on your right mouse button to save this to your computer to use.

10 most common species visiting feeders

  • American Goldfinch
  • Black-capped Chickadee
  • Brown-headed Cowbird
  • Common Grackle
  • House Finch
  • House Sparrow
  • Mourning Dove
  • Northern Cardinal
  • Pine Siskin
  • Purple Finch

5 most attractive seeds to birds

  • Black-oil Sunflower
  • Fine and Medium Sunflower Chips
  • Nyjer®
  • White Proso Millet
  • Other seeds such as Red Milo were less attractive to birds.
​In general, Chickadees, Nuthatches, and larger Finches preferred Black-oil Sunflower, smaller Finches preferred Nyjer® and Sunflower chips, and Sparrows and other ground-feeding species preferred White Proso Millet.