Wild Bird Feeding Industry


WBFI is the only trade association exclusively for the businesses supporting the hobby of wild bird feeding. If you are involved in providing the goods and services in support of this incredibly popular hobby, we are your peers and your potential trading partners. We give you easy access to information and the contacts you need in order to keep your business growing!

Read about our membership classification system here. From retailers to packagers of wild bird feed to manufacturers of wild bird feeders, you'll find these people among our members.

The member benefits 2015 include these:

Consumer Market Research for the US and Canada
Completed in September 2014, our research offers insights on consumer purchasing of wild bird feed and wild bird feeders like demographics of the purchaser along with outlet, products purchased, dollars spent, projected dollars to be spent in the future, etc. Formats include a PowerPoint presentation for each country or the raw data in Excel for each country. That's 1600 lines of data per country validated by 4 regions per country.

Here's what one WBFI member says about the WBFI Consumer Market Research:
The Consumer Research data is very important in establishing us as experts in our industry and giving our company the tools to better educate our customers on how the category looks as a whole. We felt it critical to drill down even further, and conduct additional research with the WBFI Research Foundation, to study in depth the segments of the business we focus on, and have even more detailed information. We will use this enhanced data to help our customers maximize their birding category potential.

Scientific Research into the hobby of Wild Bird Feeding
Other organizations may study wild birds, but we are the premier organization studying the practice of wild bird feeding. Our motto is: We are the experts in the business of wild bird feeding. We take this seriously and we invest annually in scientific studies to build our understanding of the role that wild bird feeding plays in the health and safety of our wild birds.

As one WBFI member told us: The results of this study are validation that feeding birds is benefitial to birds through a non-biased, scientific study.

Legislation and Regulatory Issues
You don't have the time or the resources to keep up with the changing regulatory landscape, so that's where WBFI can be a valuable resource for you. In 2015, we continue to monitor US and Canadian federal government issues (like FSMA in the US) as well as state legislative issues that may negatively impact your business (like excise taxes).

After reviewing the comments WBFI filed on the re-proposed rules for animal feed, one WBFI member had this to say: I thought you covered the WBFI members very good.

These efforts allow you to feel confident the WBFI is looking out for you. Who else does that?

Quality Standards for Wild Bird Feed and Wild Bird Feeders
Adopted in 2007, the WBFI Quality Standards Program offers a Seal of Industry Standards that you can use on your packaging, website, etc., to ensure your customers a positive feeding experience an in return increase sales. You know your product is high quality. Our Seal of Industry Standards is your way to show just how good your product is!

Exclusive Annual Meeting for Face-to-Face Networking
Join your fellow industry leaders at an exclusive Annual Meeting that brings everyone together for valuable networking and education sessions. Each November, WBFI focuses on the key issues impacting your bottom line. From rail issues to consumer market research reports to legislative updates, this is the meeting to attend if you want to know about the issues affecting the wild bird feeding business. Plus, you can save money and time. We know people who take care of a year's worth of sales calls at this one event!

Need more information? We love to answer your questions! Please call our Headquarters at 888-839-1237 or email us at shays@wbfi.org.

Welcome our Newest Members