Wild Bird Feeding Industry
Consumer Market Research
Find out what and why people are buying


WBFI Members have access to national consumer market research as a benefit of their membership in the WBFI. The research has been performed each May and November since 2002. The research is summarized by US Census Region, and it is statistically reliable and statistically projectible. The studies are performed by Roy Morgan Pty Ltd.

Each study includes 26 tables:

·Market share measures by income
·Market share measures by density
·Market share measures by family size
·Market share measures by education
·Market share measures by region
·Market share measure by purchaser age
·Market share measures by purchaser gender
·Type by purchaser’s age - based on units purchased
·Type by income – based on units purchased
·Type by purchaser’s age – based on pounds purchased
·Type by income – based on pounds purchased
·Packaging by purchaser’s age – based on units purchased
·Packaging y income – based on units purchased
·How found out by purchaser’s age – based on units purchased
·How found out by income – based on units purchased
·Why buy brand by purchaser’s age – based on units purchased
· Why buy brand by income – based on units purchased
·Outlets by Purchaser’s age
·Outlets by income
·Gender of purchaser by purchaser’s age
·Gender of purchaser by income
·How many pounds of seed bought a year by income

We invite you to join WBFI today and begin taking advantage of this member benefit!